Nishat Linen – Pakistan’s Leading Fashion & Home-Textile Brand
The brand combines quality fabrics, contemporary designs, and affordable pricing to serve a wide audience — from young fashion-seekers to families looking for stylish home-textiles.
Product & Service Range
- Women’s wear — unstitched fabrics (lawn, cotton etc.), ready-to-wear suits, seasonal collections.
- Men’s wear — traditional and modern outfits (like shalwar kameez, kurtas) in quality fabrics.
- Home textiles & furnishings — bed linen, upholstery fabrics, home-textile items, adding comfort and style to homes.
History & Background
- Nishat Linen was founded in 1989 under Nishat Mills.
- The brand started as a home-textile / bed-linen exporter; by 1992–1994 it opened its first retail store in Pakistan, entering apparel and fashion retail — marking its entry into mainstream retail business.
- Over time, the brand expanded rapidly — now operating dozens of outlets across Pakistan, and with presence in international markets as well.
Market Presence & Retail Network
- Nishat Linen runs a large network of company-owned retail outlets across Pakistan in many cities.
- The brand also serves international customers via e-commerce and selected overseas retail presence, catering to the Pakistani diaspora and global fashion-textile market.
- Thanks to its vertical integration with Nishat Mills, the brand benefits from in-house textile production, giving it control over fabric quality, supply, and competitive pricing.
Brand Philosophy & Strengths
- Nishat Linen emphasizes quality, affordability, and design — making stylish fashion and home-textile products accessible.
- The brand aims to blend traditional South-Asian aesthetics with contemporary fashion sensibilities, offering products that suit modern urban lifestyles while respecting cultural roots.